The shop & History

Sunrise opened for business on November 6, 1976. With hard work and dedication through the years, Sunrise has become North Florida’s favorite core surf and skate shop. Voted BEST “Surf & Skate Shop” by Folio Weekly and Void Magazine time and time again. Sunrise has been owned and operated as a small family business since day one and has provided North Florida surfers and skaters with a place where they can go and find everything they need.

Throughout the years Sunrise’s motto has been “Surf & Skate With The Best” a slogan coined by our core surf and skate teams. The shop has helped athletes through the years achieve their individual goals and aspirations within their own sport. In recent years, the Sunrise surf team has dominated the regional and national surf shop challenges sponsored by Oakley. Since 2007, Sunrise has won 9 regional events and in that time span has brought home 3-national titles, earning the title of the best and most core surf shop in the US.  This success equates to product knowledge and customer service, which will help you find that perfect board.

Sunrise is an avid sponsor of local surf contests, charities, and other sports affiliated teams. The shop is involved with, with various clothing drives and surf camps dedicated to children with autism. Sunrise has yet to lose sight of what is important – giving back to the local community. The Sunrise surf syndicate has been elevated on a scale where everyone in the surf industry knows the shop and its history. As the shop turns another page we want to take this time to thank all of our dedicated customers, families, and athletes for making Sunrise what it has become today.