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OFFICIAL Wavemasters Contest Dates set for October 21-22!

The 34th Wavemasters comp was originally scheduled to take place back in early May but it was called off because the conditions were as flat as they could be. The NEW & OFFICIAL contest dates are now set for October 21st through the 22nd at The Pier. If you have already entered, you are STILL in!!! […]

Test Drive Season 2 – Lost “Pocket Rocket”

For this episode of Test Drive (Season 2) Fall edition, we continue the series with a classic performance shortboard model from Lost Surfboards, the “Pocket Rocket”. The “Pocket Rocket” has become a staple in the Lost line and in the boardroom at Sunrise. Watch Garrett put the “Pocket Rocket” to the test in clean 3-4ft. […]

Salt Life Big Wave Challenge 2017

  The Salt Life Big Wave Challenge is underway and we’re extremely excited to be apart of it! Contest goes through November 1st 2017. There is over $5000 in cash and prizes combined across two categories: “Big Wave Photo” where judges pick the winner(s) and “Fan Favorite” where winner is determined by the most amount […]

Tracking Hurricane IRMA

Hurricane IRMA is expected to make landfall in South Florida this weekend. Today, IRMA became a Cat 5 hurricane (with winds up to 185 mph) making it one of the most powerful Atlantic hurricanes EVER. It’s important that everyone stay informed and prepared going into the weekend. Hourly updated charts and models of Hurricane IRMA […]

A Little Ride Down The ICW! Billabong + Sunrise Skurf Session

Yesterday, some of Billabong’s biggest team riders  (Taj Burrow, Pete Mendia, and Cody Thompson) invited the Sunrise team to join them in an epic skurf session on a little ride down the ICW! Afterwords, the gang headed up to the shop for a quick meet ‘n greet with a bunch of excited Jax locals. Here’s […]

Congrats Daniel Calloway | Eastern Surf Magazine Write-Up

Congratulations to team-rider Daniel Calloway! Daniel was written up in this months Eastern Surf Magazine’s “WHO DA GUY”. Read what Garret Carmichael had to say about the 22 year old rippa! “Daniel is a rad human who surf really smooth with a ton of style. He can shred two-foot pier bowls and charge heavy barrels […]

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