Latest News

34th Annual Wavemasters POSTPONED!

Due to extremely flat waves this weekend and barely rideable surf, the 34th annual Wavemasters competition has been postponed to a later time. According to director Mitch Kaufmann, he believes the contest will take place sometime in October. Timing a decent swell during late spring/summertime is virtually impossible as it’s typically a lot smaller than […]

Nike SB 58 Tour EAST Recap

The Nike SB crew came down a month or so ago and tore up the new Jax Beach skatepark. Check out their recap below! Skaters include:  Grant Taylor, Cory Kennedy, Max Palmer, Donovon Piscopo, Ishod Wair, Youness Amrani, Andrew Wilson, Cyrus Bennett, Blake Carpenter, and Bobby Worrest. Thanks for coming by Nike SB! Video: Johnny […]

10th Annual Matt Gray Memorial Recap

The 10th annual Matt Gray Memorial Surf and Skate contest took place this weekend in Atlantic Beach and it was one for the books! Waves were pumping and the weather was beautiful. Dane Jeffreys, Scotty Clelland, Wayne Satterwhite and several other old friends of Matt put on this rad event every year in honor of […]

Test Drive Season 2 Episode #1 Firewire “Spitfire”

For the first episode of Test Drive (Season 2) in 2017, we kick off the series with a model that Garrett is very familiar from Firewire Surfboards…the Firewire “Spitfire” featured in Firewire’s new Helium construction. The Spitfire model is a small wave/groveler with unique features like the step-down tail rail that allows the board to […]

Sunrise takes home their 9th regional Oakley Surf Shop challenge trophy!

Every year around this time, there’s always some hype in the air in the shop. That hype is fueled by an amazing event that Oakley puts on – The Oakley Surf Shop Challenge. For beginners, the contest is formatted like this: Every surf shop gets two of their team riders and two of their shop […]

Nike SB x Sunrise Team @ Sunshine Park!

Team Sunrise and the Nike SB team met up on Tuesday at the new Sunshine Skate Park for a little sneak peek before the park publicly opened later this week. After breaking in the new Jax Beach skatepark, the Nike team came and stoked everybody out at the shop. Definitely a solid crew of humans! […]

“Sunrise Sessions” – Episode 1, Orange Park Skatepark

Sunrise Sessions is a new series in which our team riders (surf & skate) explore, review and session some of our region’s best surf/skate spots. Check out episode 1 at Orange Park Skatepark with the Sunrise Skate crew. "Sunrise Sessions" – Episode 1, Orange Park Skatepark from Sunrise Surf Shop on Vimeo.

Jax Beach Skate Park @ Sunshine Park

We are now weeks away from the opening of Jax Beaches new skate park at Sunshine Park!! The team, community and staff have been anxiously awaiting this moment after it was initially announced in early 2016. The park will open on March 16th according to Team Pain Skateparks Instagram. These guys always build the best […]

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